Burgundy-based BACKYOU announces a strategic partnership with ACCOR for groups and seminars management across Europe and North Africa
French company Backyou, based in the Burgundy region today announces the signing of a strategic agreement with Accor, one of the world leaders in hospitality.
This agreement is part of a global digitization project of Accor’s Meetings & Events ecosystem. The initiative will incorporate several innovative technological solutions to serve all of the Group’s 5,600 hotels, across all brands.
As part of this project, Backyou will equip Accor properties located in Europe and North Africa. The deployment will be phased from summer 2025 through the end of 2026. This large-scale collaboration illustrates Accor’s commitment to staying at the forefront of innovation while supporting the French tech ecosystem.
Launched in 2021, Backyou has quickly emerged as a disruptive player in hotel tech with its intelligent platform for managing groups and seminars bookings. With proprietary technology and ultra-intuitive interfaces, Backyou is transforming how hotels manage a segment that accounts for more than 30% of their revenue.
The solution covers both the operational and commercial aspects of group and seminar reservations. Hotel users unanimously praise its ability to save time, boost revenue, and significantly enhance customer satisfaction.
With this partnership, Accor continues its digital transformation journey while reinforcing its support for the most promising young French companies.
“Being chosen by a group like Accor is tremendous recognition of our vision and technology. It also proves that an innovation born in the heart of Burgundy can have global impact.” said Antoine de Corson, CEO and co-founder of Backyou.
The Backyou team at their offices in Cluny Abbey
About Backyou
After nine years as a leading online platform for groups and seminars bookings, Groupcorner launched its cloud-based Sales & Catering software, Backyou, in 2021.
Following the rapid success of Backyou, the company quickly phased out its original intermediary business to focus entirely on its SaaS solution.
In just three years, Backyou has become the undisputed market leader in France, with over 1,300 hotels, and has been expanding rapidly across Europe since 2024.
Backyou serves a wide range of properties, from international hotel chains to independent hotels, mid-range to luxury, and from small establishments to those with several hundred rooms.
